LiuGong Messaging

To grow its material handling division, LiuGong North America needed to make sure all their salespeople and dealers were on the same page about the benefits of buying or leasing a LiuGong  forklift. I was tasked with taking input from company leadership and
their dealers network and developing it into a concise messaging  framework in language that would connect with not only the sales team and dealers, but end customers as well.